The release of Scoob presented a unique challenge due to the global impact of COVID-19, requiring us to make significant pivots in the theatrical campaign. As one of the first films to release straight to PVOD, we needed to make a big splash.

To achieve this, my team first partnered with YouTube influencers to produce a trailer reaction video, amplifying fan excitement around the launch. Throughout the campaign, we worked to keep Scoob culturally relevant by tapping into trending social holidays and launching a #ScoobDance challenge on TikTok.

As a final push at release to generate online buzz and drive awareness for the movie's release, we launched #ScoobMovieNight Twitter Watch Party. This was a joint effort across WarnerMedia that encouraged fans to come together and share a collective viewing experience for the newest installment of one of the most well-known and beloved IPs of all time. This stunt generated 1.1M Impressions and 66.8K engagements on Tweets alone during the 3-hour party.

Despite the challenges we faced with the COVID-19 pandemic, our efforts led to a successful campaign for Scoob.