My first opportunity to lead a brand campaign was while working on the Warner Bros. Studio Tour. I was responsible for managing their social media channels, creating and producing unique content on a weekly basis, and covering live events. I visited the lot weekly with my team to capture custom content on the tour which also allowed me to establish a strong relationship with our client.

My team was present at important tour events, such as the FRIENDS 25th Anniversary and Gilmore Girls Holiday event where we provided live coverage and hero video content.

During my involvement in the project, the Warner Bros. Studio Tour was going through a major rebranding process. We were gearing up for a grand reveal of the tour's new welcome center, which included live coverage, keynote speakers, and a marching band. Unfortunately, the event was canceled due to the COVID-19 pandemic.

When the tour closed, our team came up with innovative solutions to keep fans engaged and entertained while stuck at home. One of the initiatives we launched was a "virtual tour" series, which involved regular interviews with tour guides.