In 2017, I had the opportunity to work on my first bilingual film, How To Be A Latin Lover, which starred Mexican comedian Eugenio Derbez. Pantelion was aiming to replicate the success of its 2013 hit 'Instructions Not Included' by promoting more Spanish and bilingual theatrical releases in the US.

As the leader of my team, I was responsible for executing platform-specific activations to maximize the film's visibility in both Mexico and the US. One of our first stunts featured Maximo, the film's main character, giving love advice to fans on Twitter during the finale of ABC's 'The Bachelor'. We filmed various scenarios with Eugenio and produced a series of videos to live tweet during the event.

To further build momentum, we leveraged social media platforms like Instagram and Facebook. We had Eugenio Derbez take over his co-star Salma Hayek's Instagram account with a series of photo-bombed selfies, while a talent-led canvas ad on Facebook taught fans the rules of Latin love and generated over 160,000 clicks to purchase tickets.

I also attended the film's press junket to capture custom content with talent and was present at the Los Angeles premiere to handle live red-carpet coverage.

How To Be A Latin Lover became Pantelion's biggest box office opening, paving the way for more bilingual theatrical releases in the future. This campaign will always hold a special place in my heart.