Rarely do you get the chance to work on a movie as risqué as Fifty Shades of Grey. While Pinterest might not seem like the most obvious social platform for such a film, it was perfect for Fifty Shades. Following the initial success of the first film campaign, Universal enlisted my team of Pinterest experts to overhaul their page and develop a set of paid units.

We immediately began re-designing the page while creating both organic and paid content. Organically, we re-pinned content from Ana's perspective and categorized it into various boards such as 'lingerie,' 'gifts for him,' and 'my future.’

Working directly with Pinterest, we had the exciting opportunity to experiment with new ad units. One of my favorite emails of all time was from the Pinterest team informing us that our content had been flagged and removed due to its explicit nature. Our content was deemed TOO sexy…but at least it makes for a great story.

Please note: As the campaign took place in 2018, the platform has undergone updates, resulting in a reorganization of the boards and other related elements from how we had them during the campaign.