I had an exciting opportunity to take charge of the TikTok campaign for the latest addition to the Monsterverse, Godzilla v. Kong. As a passionate TikTok user myself, I was overjoyed to get involved.

My team and I strategized to determine the best approach for a brand to enter the relatively untapped market (at the time). Leveraging the platform's authentic and entertaining nature, we decided to create a series of video content featuring the official inflatable costumes. Working closely with our production team and creatives, I spent a week filming and editing most of the content in-platform.

The campaign saw tremendous success right from the start, which led to us partnering with Cinemark to produce additional content in their theater.

At release, Godzilla vs. Kong was a battle that demanded to be seen on the big screen, generating over 1M organic views on a single TikTok post and reigniting the global box office.